Automatic Time Tracking Software for Digital Marketing Agencies
Zero manual timers. Backlsh runs quietly in the background, recording the websites and apps your team uses. Configured rules map activity to Client A or Client B. Maximize your agency’s billable hours without annoying your creative team.
Project allocation uses configured rules. Productivity categories depend on the team’s work.
THE REAL COST OF TIMER AMNESIA
Creatives Don't Remember to Hit Start
Every forgotten timer is a line item that never makes it to the invoice — and it’s quietly draining your agency’s revenue.
The Context-Switch Trap
Designers jump between Figma, Google Ads Manager, and copywriting docs dozens of times a day. Each switch is a moment where the timer stops — or was never started.
Capture work context without asking creatives to restart timers.
End-of-Month Billing Gaps
When creatives reconstruct timesheets from memory at month-end, accuracy plummets. Client invoices shrink. Profit margins erode silently.
Review recorded activity instead of relying on memory.
Team Morale vs. Accountability
Forcing creatives to manually log every task breeds resentment. You need accountability without the friction that kills flow states and creative momentum.
Explain what is tracked and who can see it.
Every Client Minute Captured. Automatically.
Backlsh installs once on each desktop and captures application usage, website visits and activity context. Configured rules help map that activity to the correct client project without asking your team to operate manual timers.
Automatic Activity Tagging
Set rules for the apps and URL patterns associated with each client. Matching activity is organised into project time records, with ambiguous activity available for review.
Project Dashboard per Client
Review each client project’s hours, activity and member contributions to support transparent invoicing.
Offline Continuity
Working on local design files or with intermittent internet? Validate offline recording and sync with the installed tracker during your trial.
Reviewable Timesheets
Review captured hours and client activity before billing. Keep project records available for conversations about retainers and delivery effort.
Review activity across distributed teams. If connectivity is intermittent, validate the installed tracker’s offline capture and sync behaviour during your trial.
“We were losing almost 2 hours per creative per day to timer amnesia. Since switching to Backlsh, our average monthly client invoice went up by 18%. The tool paid for itself in week one.”
“Our media buyers were resistant to any tracking tool. Backlsh changed that because they literally don't have to do anything. Now they actually love having proof of how much work they put into each client.”
Compare your current timesheet process with background activity capture.
Workflow comparison · Manual tools vary by implementation
Workflow
Backlsh
Manual timesheets & timers
Time capture
Desktop activity is recorded in the background.
Team members start timers or enter their time.
Client allocation
Configured app and URL rules help organise project time.
People select the client and project for each entry.
Website & app context
Recorded activity helps explain where time went.
Timesheet descriptions depend on what people enter.
Productivity categories
Team-configured classifications for apps and websites.
Review requires a separate classification process.
Billing review
Review project hours alongside recorded activity.
Reconcile entered hours with the work delivered.
Team onboarding
Create accounts, install the tracker and configure rules.
Agree timesheet practices and remind the team to log time.
Everything You Need to Know
Why do digital marketing agencies need time tracking software?
For agencies, time is their most valuable asset. Time tracking software helps capture billable work, provides insights into which campaigns are profitable, and helps managers optimise resource allocation across multiple client accounts.
How does Backlsh work without manual timers?
You set up rules linking specific apps, such as Figma, or URL patterns, such as Google Ads, to client projects. The desktop tracker captures activity in the background. Matching records can be mapped to the appropriate project; review ambiguous activity before billing.
Will my creative team feel spied on?
Introduce tracking transparently: explain which websites, apps and screenshots are recorded, who can see them and how they will be used. Team members can review their own work summaries in their personal dashboard. Keep the discussion focused on accurate client time and clear priorities.
Should we track time for internal, non-billable agency work?
Yes. Tracking internal work—such as team meetings, pitch preparation, and administrative tasks—reveals the cost of running your agency, helping you set more accurate billing rates and understand how overhead affects profit margins.
Can I generate client-facing billing reports?
Review project reports and timesheets showing hours, app usage and member contributions to support client billing discussions. Confirm the report format and any export requirements during your trial before promising a client-specific invoice attachment.
Is there a seat minimum to get started?
The standard Backlsh plan costs $2.99 USD per user per month and can be used by solo users and teams. Enterprise deployment and custom services are quoted separately. Start a 14-day trial with no credit card required.
Capture client work without changing how your creative team works. Review websites, apps, screenshots and project time before your next billing conversation.